Audience TV Network - Nielsen Audience Measurement - Nielsen AMRL Data

Audience Analytics (Promo Optimization) Case StudystagersgadminAugust 12, 2018May 6, 2019

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Audience Analytics (Promo Optimization) Case Study

Audience Analytics (Promo Optimization) Case Study

Challenge

In-house Data Science team relied on Excel, their legacy promo scheduling system, and basic Nielsen datasets.
Promos limited to same network.

Outcome

Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot.
Advanced behavioral modeling using Nielsen AMRL data let tool examine every opportunity on every network and platform.
Hit TV Execs’ promo campaign goals using 22% less on-air inventory = millions in new revenue.